Belmont Shore Rebranding Campaign

This project was a full group project assigned to the whole class in one of my college courses by our instructor. We took on a full rebranding project for a residents’ association in Long Beach, California, that needed help rebranding and getting more engagement, especially with younger generations like Gen Z.

For the project, we all came together to develop ideas for the logo while also having our own separate parts that we were in charge of. I was in charge of creating the social media posts and the merchandise.